How we expanded to Colombia

Photo of Veronika Tulchevskaia
Veronika Tulchevskaia
June 17, 2020
Photo on theme 'How we expanded to Colombia'

At Toughbyte, we focused on tech recruitment two years ago and since then the business has grown steadily. We've expanded beyond Finland, filling positions in Estonia, Sweden, Norway, Germany, Spain and Russia.

At some point every European company faces the challenge of entering the US market, which is the biggest one in the world. Communication is the most important part of recruitment and it's hard to communicate efficiently when you have a huge time difference. So, we decided to build a team in Latin America and two months ago hired our first team member, Manuel Velez. Let us introduce Manuel in this short interview.

Where are you from? Where do you live now?

I am originally from Venezuela. Now I live in Colombia, in Medellin.

How did you join Toughbyte?

Recently I lost my previous job, because the quarantine started due to the COVID-19 situation. So I was looking for a new one and Toughbyte appeared on a local website. I just applied for the position and now we’ve become best friends. Working for a European company is something quite extraordinary for Colombia, but for me this was not the first such experience. Before that I already worked for a Portuguese company. I actually like the idea of working for a company that is from another country, because I get to know different cultures and this experience is very enriching.

How do you collaborate with the rest of the team having an eight hour time difference?

This is absolutely not a problem because I start working at eight and can communicate with the team during the whole morning. Also some colleagues stay up working late, so I can keep in touch with them throughout my day. That being said, I feel pretty comfortable working on my own and staying motivated as well.

What do you like most about working at Toughbyte?

Definitely the culture. That’s the biggest difference from the local companies that I have noticed. I was so used to the “working for the boss” approach, where you must simply do what you are told. At Toughbyte I know that I will always get help if I have any problems. Another thing that appealed to me is the opportunity to become a team lead. I’ve had so many different jobs before: I’ve been a magician, done stand-up comedy, worked at a call-center,but this feels the first real job in a company I really want to be a part of!

Interested in joining our recruitment team?